Is It Really Worth Paying More for a Custom Box in USA?

 

If you own an e-commerce, you surely know that the first impression given to the customer is very important. He bought your product without seeing it, touching it or trying it. When he receives it, everything will be new to him. It is therefore essential to give him a good impression even before he sees your product if you want to create a link with him so that he buys other products from you.

Types of custom packaging 

There are different ways to “personalize” packaging. They all bring a plus to the product:

Ø  Personalized cardboard boxes with printed logo. It is currently the medium most used by e-commerce.

Benefits

  • Durable and shock absorbent.
  • Easy to use, most being self-mounting.
  • Easy to close to prevent the theft of the products they contain.
  • Very adaptable as they are available in many sizes.
  • Perfect for making a print.

·        Thanks to their square-rectangular shape, they are easy to transport.

Disadvantages

  • Not suitable for humid climates where it rains a lot.
  • In the case of a very heavy product, it will be necessary to use special cardboard and/or reinforce the box.
  • In some cases, the unit price of a personalized box can be high.

 Plastic screen-printed envelopes. Perfect for sending small packages containing products that are not fragile or delicate. It's an innovative form of packaging, which is positive for companies looking to stand out. In addition, this packaging is more economical than a cardboard box, although more attention should be paid to the protection of the product. On the other hand, these plastic bags pollute more than cardboard boxes.

Personalized adhesive tape. It is a good option to complement custom boxes by adding your brand logo or slogan to enhance your business branding. The more your brand appeals, the more customers will remember it.

Ø  Personalized stickers. This is the most economical option if you want something akin to custom boxes in USA. The result obtained is not the same as with a box with a printed logo, but you can still customize the box and adapt it to different formats and supports, which will be positive for your brand.

Benefits of personalized packaging

One of the first advantages is of course that you anticipate the presence of your brand. This means that when the customer receives the package, he knows which brand is sending it to him, which would not be the case with a standard brown box. When the customer receives your package, the first thing that comes to mind is your brand name. That's how you become a top-of-mind brand.

Another interesting advantage is that personalized packaging makes word-of-mouth work. It is one of the most used techniques in promotional marketing. According to a study by Shorr in 2016, 3 out of 4 Americans surveyed thought that attractive personalized packaging was important. If the customer likes the packaging, there is a better chance that he will post a photo of it on social networks, where your brand will appear, of course.

Custom packaging also helps you position your brand. Consumers see you as you want them to see you, you can make them discover your personality so that they feel an affinity with your brand, so that it becomes a “love brand”.

For more Information visit us at: Custom boxes in USA

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